Scope: Branding, Promotions, Print, Photography, Signage
"Saving Lives One Cup at a Time" was more than a tag line, it was a mission that this coffee shop was dedicated to. Boasting an assortment of delicious micro roasted coffee, hot espresso shots, frozen coffee concoction and cold smoothies made them a hit in their hometown causing quick growth from within. Liquid Highway used community events and social media to stay looped-in with the trendy, coffee shop crowds. Using the platform "Hunger Hurts", Liquid Highway staged a 48-hour food drive and fast that brought in huge donations for local food banks and retirement centers.